Time poverty
No healthy option close by, and no hour to cook one. So the default choice wins, again and again.
The chef-made story behind The Shredded Kitchen, and the man on a mission to give Hawke's Bay a healthier tomorrow.
I'm a UK-born professional chef with more than 15 years in fine-dining kitchens: the kind of places where every gram, every sear and every plate is obsessed over. Along the way I became a nutrition coach and an amateur bodybuilder, learning first-hand how hard it is to eat well when life is busy.
When I moved to Hawke's Bay, I saw the same gap everywhere: people who genuinely wanted to train, lose fat or build muscle, but had nowhere local to get food that was both genuinely healthy and genuinely good. So I built it.
I wanted to use the skill set I've been refining for over 15 years to help my local community have access to a healthier tomorrow.
KieranFounder & Head ChefMost healthy eating fails for one of two reasons. We built the menu to solve both, using the same craft we'd put on a restaurant plate.
No healthy option close by, and no hour to cook one. So the default choice wins, again and again.
Monotonous meal plans get old fast. Chicken & broccoli for the tenth time and people relapse, every time.
Meals you could eat on a diet, that don't feel like a diet.
We deliver fresh across NZ every Friday. Prefer to collect? Pick your box up free from our partner gyms in Hastings & Napier.
Order by Tuesday 11:59 pm → on your doorstep Friday.
View areaReady to eat better without the effort? Five fresh, chef made, macro counted meals on your doorstep this Friday. Skip or pause any week.
Answer a few quick questions and I'll point you to the right way in: chef made, macro counted meals, delivered fresh across NZ. No guessing, no hard sell.
Tick what you want left out. We'll never put it in front of you.
Kieran takes on a small number of people for exactly this. He'll read what you sent and reach out personally, usually within a day or two.
A standard tier won't quite fit, so tell us what you're working with and we'll build a plan to match, then quote it. Free, no obligation.
Custom's exactly for situations like yours. We'll build a plan around what you've told us and come back with a quote, usually within a day or two. No obligation.